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self-defined socio something wrong with what

all speak the patient's chronic and geriatric care, and the data leave no doubt. This table, extracted from McKinsey Quarterly, shows us how much it costs to meet the chronic patients in a health system, and also specifies the cost of some of the most common problems. So in all the reports of the last two years to improve the sustainability of the system always talks about improving care for chronic conditions.

The question now is: create an organization dedicated to the chronic? We modify the current system "affecting or creating new devices? Or review the current procedures and see where they could fail? Just one detail: in the chronicity, the social aspect is fundamental and yet coordination between social services (depending on city councils, provincial or autonomous communities, as appropriate) and health remains poor. Perhaps this should be another starting point in analyzing the issue. The word " socio " almost seems ironic today.

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New technologies, web 2.0 and Google Calendar

Yesterday we had the opportunity to share a few hours with a group of 30 managers from different English hospitals. The goal: to tell the potential of Web 2.0 as a working tool . And the experience was worthwhile because it allowed us to discuss with professionals outside dospuntocero boom (that's always good to keep our feet on the ground) and see the possibilities that can take practice daily health management such tools.

We thank Jordi Colomer the opportunity to participate in the day, and Jorge Juan Fernández , as the special guest of the morning. We leave the presentation that we used:

New technologies, web 2.0 and health management

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health management in health organizations vaccine

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Marketing Innovation

Each
repeat the same year campaign to promote influenza vaccination among health professionals. However, immunization records are kept almost fixed, with little variation from year to year.

evident in Pediatrics found an interesting review entitled " campaigns of vaccination against influenza have little response among health " about the effectiveness of campaigns that presents interesting findings:

- The seasonal influenza vaccination of healthcare professionals reduce mortality and morbidity patients. Therefore, we must increase the percentage of vaccinated professionals.

- The campaigns do not work, repeat year after year and not realized significant increases.

necessary Perhaps some social marketing techniques applied to organizations and campaigns aimed at changing behavior. Vaccination campaigns have not gone never posters, brochures and letters were addressed to the worker. But do study the message that is offered? "Looks at the coherence of the campaign?

A few months ago we talked about social marketing and behavior of health professionals, here is the presentation we used at that time (and which got into the blog):

Note: the article cited is a review of "Seasonal Influenza Vaccination Campaigns for health care personnel: Systematic Review" published in CMAJ.