Each
repeat the same year campaign to promote influenza vaccination among health professionals. However, immunization records are kept almost fixed, with little variation from year to year.
evident in Pediatrics found an interesting review entitled " campaigns of vaccination against influenza have little response among health " about the effectiveness of campaigns that presents interesting findings:
- The seasonal influenza vaccination of healthcare professionals reduce mortality and morbidity patients. Therefore, we must increase the percentage of vaccinated professionals.
- The campaigns do not work, repeat year after year and not realized significant increases.
necessary Perhaps some social marketing techniques applied to organizations and campaigns aimed at changing behavior. Vaccination campaigns have not gone never posters, brochures and letters were addressed to the worker. But do study the message that is offered? "Looks at the coherence of the campaign?
A few months ago we talked about social marketing and behavior of health professionals, here is the presentation we used at that time (and which got into the blog):
Note: the article cited is a review of "Seasonal Influenza Vaccination Campaigns for health care personnel: Systematic Review" published in CMAJ.
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